YouTube has been trending toward becoming more of a streaming service for a few years now, though it hasn’t been seamless.
A new report from The Information claims that the video platform has attempted to integrate third-party content since at least 2022.
Similar to how Amazon offers subscriptions to services like Starz and Showtimes, the idea is that you could sign up for services from Paramount Plus and Max directly via the YouTube app on your TV. However, the company struggled to integrate the paid content with the free videos that make up your algorithm and creator subscriptions.
Technically, you can sign up for those services still in the Movies and TV tab, but according to The Information, people weren’t looking there, and YouTube halted adding services as it searched for a solution.
How about a redesign?
(Image credit: @vidIQ on X)
With a claimed 1 billion hours
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