YouTube is making major changes to its ad experience, and they’re not likely to be popular with users. A new announcement indicates that YouTube’s parent company, Google, has decided to begin airing longer commercials on the video service’s smart TV app, and what’s worse, viewers won’t be able to skip those ads like they traditionally could.
Key Details: Too bad: Google is launching unskippable 30-second ads on the YouTube TV app for TVs. More like TV: The aim for Google is to replicate a more traditional TV-watching experience. Ad-free options: YouTube TV offers one method for skipping ads, and customers can also subscribe to YouTube Premium. 
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Per a new blog post, Google has now made unskippable, 30-second ads available to advertisers on Google. The new commercials will be specifically offered on the YouTube’s app for connected TV devices, such as Amazon Fire TV
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