YouTube TV is raising prices again.
The cost of the live TV service will rise to $82.99 per month from $72.99 per month starting Jan. 13 for existing members, according to an email sent to subscribers Thursday. The $82.99 pricing starts Thursday for new members.
The company attributed the price increase to “the rising cost of content” as well as investments into the platform.
“We don’t make these decisions lightly, and we realize this has an impact on our members. We are committed to bringing you features that are changing the way we watch live TV, like unlimited DVR storage and multiview, and supporting YouTube TV’s breadth of content and vast on-demand library of movies and shows,” the email states.
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The last price increase came in March 2023, when YouTube TV raised the monthly price to $72.99 from
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