Illustration by Alex Castro / The Verge
I maintain that YouTube TV is the very best of the streaming TV services, but good grief is it getting expensive. Today YouTube announced the service’s latest price hike, which brings the monthly subscription to $82.99. The change is effective immediately, and as usual, the company attributes this increase to “the rising cost of content.”
YouTube TV last raised its subscription cost to $72.99 in March 2023. Before that, it was $64.99. The days when the service ran only $50 now feel like a lifetime ago. Some of you who got in early might even remember it costing a mere $35 per month.
But since then, YouTube has routinely found itself in carriage disputes with Disney, NBCUniversal, and other content owners, and those renegotiated agreements have led YouTube TV’s price to climb higher and higher. The YouTube TV of today
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