YouTube, the world’s largest video-sharing platform, is ready to help celebrities crack down on AI-generated deepfake videos, according to The Hollywood Reporter. The Google-owned website is sharing a deepfake detection tool it has been fine-tuning over the past two years, granting access to celebrities at high risk of having their likenesses copied in AI-generated media.
A Google representative did not immediately respond to a request for comment.
As AI tools have made it increasingly easy to use famous likenesses in user-generated videos, Hollywood has waged war on the biggest video generators. Actors and major studios have aligned against major offenders, like OpenAI’s recently deceased Sora and ByteDance’s SeeDance 2.0 app. But despite increasing pressure from the rich and famous, deepfakes continue to proliferate through AI video-generation prompts.
(Disclosure: Ziff Davis, CNET’s parent company, in 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
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