BTS made their comeback Saturday, performing for live the first time in four years in Seoul, South Korea. Luckily, it was streaming on Netflix for the fans across the world who couldn’t be there, and within just over a day had racked up 13.1M views.
That put it at No. 1 on the non-English TV list for the week and, in fact, led all of television on the streamer.
For context, that’s about double the audience in roughly the same time frame for Alex Honnold’s live Taipei 101 climb, but much lower than the audience generated by some of the streamer’s marquee fights including Jake Paul vs. Mike Tyson in 2024.
Netflix also said Tuesday that BTS THE COMEBACK LIVE | ARIRANG drew 18.4 million global viewers in Live +1, based on internal first-party data. It’s unclear how Netflix measures ‘viewers,’ though it appears to
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