Apple Maps is about to lose one of its biggest selling points: being ad-free.
Apple has officially confirmed that ads are coming to Apple Maps, with a rollout planned for the US and Canada starting this summer. This marks a pretty significant shift for Apple, which has long positioned itself as a more privacy-focused alternative to ad-heavy platforms like Google.
What will ads in Apple Maps look like?
Thankfully (or depending on who you ask), they won’t be full-blown pop-ups. Instead, ads will appear in search results and suggested places, where businesses can pay to show up at the top when users search for things like restaurants, cafes, or stores.
AppleSo if someone searches for “pizza,” a paid listing could appear above organic results, very similar to how Google Maps already works. Apple says these ads will be clearly labeled and based
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