NBC late-night host Seth Meyers, Saturday Night Live cast member Mikey Day and baseball great Cal Ripken Jr. all joined Comcast Advertising‘s presentation to ad buyers Wednesday in New York.
The NewFronts pitch focused on Outcomes+, a new offering for advertisers that aims to improve targeting and attribution, bridging the gap between linear TV and streaming.
Dawn Lee Williamson, chief revenue officer of Comcast Advertising‘s media solutions group, said Outcomes+ delivers “deeper activation,” offering ad buyers “AI-driven precision.”
Day, who emceed the 45-minute event, acknowledged the corporate synergy on display was not exactly organic. “It’s so early,” he said, alluding to the 9:30 a.m. start time. “But I would be here even if Comcast did not own NBCUniversal.” Semi-joking, he corrected himself: “They were like, ‘You will do this!’”
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