Me’Arah O’Neal, the basketball-playing daughter of NBA Hall of Famer Shaquille O’Neal, has signed with LIFT Management.
A sophomore with the University of Florida Gators women’s basketball program, O’Neal is looking to LIFT to help navigate possible sponsorship deal opportunities at the intersection of sports and an expanding creator economy. “Alignment and authenticity. It has to make sense, fit who I am and the image I’m trying to build. I look for brands that feel natural,” O’Neal tells The Hollywood Reporter about her ambitions beyond the hardwood as she looks to raise her business game.
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LIFT will handle contract negotiations, including around possible brand marketing deals for O’Neal, along with communications and career development.
“We’re thrilled to welcome a talent like Me’ Arah to our organization. Her impact goes far beyond performance — she brings a level of excellence, discipline,
...Keep reading this article on Hollywood Reporter.
