The Audacity, whose premiere Sunday is a significant event for AMC Global Media, is getting a full-tilt promotional push and a novel rollout on TikTok and Samsung smart TVs.
Executive produced by Succession alum Jonathan Glatzer, who is also showrunner, the darkly satirical drama stars Billy Magnussen and Sarah Goldberg. Supporting cast members include Zach Galifianakis and Rob Corddry.
AMC execs have talked up the tech industry series since a CES panel last January, continuing through NATPE in February, a world premiere at South by Southwest in March and tastemaker screenings and events along the way.
While pay-TV networks have long promoted sampling by putting premieres on YouTube or elsewhere for free, the TikTok stunt represents a newer wrinkle. The premiere episode will be cut up into 21 short segments, each about three minutes long, going live on Sunday morning on the video platform and remaining available
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