Right as the biggest players in entertainment are turning streaming into a viable business, there is growing concern that a wrench could be thrown into the entire sector: Consumers are grappling with rising prices everywhere they look, and there are signals that their willingness to keep paying more might be nearing a breaking point.
Gas, groceries and, yes, streaming services, are rising in price at a cadence that most people would acknowledge is faster than they would prefer.
It isn’t hyperbole: U.S. government inflation data, released in January by the Bureau of Labor Statistics, said that “Subscription and rental of video and video games” saw inflation of 19.5 percent in December. That is a category that includes subscription streaming services like Netflix, HBO Max and Disney+.
Disney+, Hulu and HBO Max all launched price increases late last year, and last month Netflix hiked prices across all of its plans. On
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