Sony’s TV business is going through a major structural shift, but if you’re thinking about buying a Sony TV right now, very little is about to change.
The company has created a new entity, Bravia, Inc., which will now handle its TV and home theater business. TCL owns 51% of this new company, while Sony holds 49%, giving TCL operational control over manufacturing, supply chain, and logistics.
That sounds like a big deal, and it is. But the impact depends entirely on what part of the business you’re looking at.
Sony isn’t stepping away from what defines its TVs
Even with TCL taking operational control, Sony is still responsible for the areas that shape how its TVs actually perform.
That includes image processing, picture tuning, and audio technologies, which are core to Sony’s identity in the TV space. Branding also remains unchanged, so Sony and Bravia TVs will continue to
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