In the coming days, a lot will be said about Tim Cook’s legacy at Apple. He expanded the company’s products into new categories like wearables and headphones, debuted a suite of services, developed a strong customer base in China and led the company to a $4 trillion valuation.
From the moment Cook officially took the CEO position in 2011, he was in the shadow of his predecessor and Apple founder Steve Jobs, whose legacy extended far beyond a lineup of successful products. Jobs’ legacy was being the face of Apple, aggressively pushing for user-oriented design simplicity in the background while singing their praises in the public spotlight. His successor had big shoes to fill and grew the company from a more private vantage, but his legacy is more than just how much Apple is worth. Cook’s lasting impact can also be measured in another way: how much Apple’s products have become
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