The fires that destroyed his family’s Pacific Palisades home were still burning when Ross Greenberg and his wife made up their minds: They were going to rebuild.
Yes, there were permitting challenges and headaches to soothe along the way, but quick decision-making and a year-plus-long hustle has placed them near the finish line on Iliff Street. “People are shocked when I tell them that we’re almost done,” the TV producer and co-founder of toy and board game IP company Perfect Game says on a recent afternoon over Zoom. “They can’t believe it. We’re getting a lot of, ‘What do you mean you’re almost done? How?’ We’ve worked really hard.”
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“Hard” being the operative word. The work — done in collaboration with Lannen Construction and architect Kevin Oreck — placed an emphasis on sustainability, particularly the notion of “home hardening.” It’s a strategy of retrofitting or
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