For years, Apple has set the naming conventions for the smartphone industry, and now, it has decided that ‘Pro’ no longer cuts it at the very top.
An exclusive report from Macworld claims that the company is expanding its Ultra branding beyond the Apple Watch and Mac chips: an iPhone Ultra and a MacBook Ultra are apparently on the cards.
MajinBuofficiaWhat exactly is the iPhone Ultra?
Rumors about the iPhone Ultra or the company’s first foldable have been circulating online for quite some time. The report simply adds more weight to the name. But this also means that Apple won’t position the foldable iPhone as part of the iPhone 18 lineup, making it a separate lineup (similar to the iPhone Air).
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When Apple releases the iPhone Ultra, most likely at its September 2026 launch event, it will sit
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