Taylor Swift is taking legal action against potential AI misuse by trademarking her voice and image. The pop legend on Friday filed three trademark applications: two voice tracks and one image, as reported earlier Monday by Variety.
The two trademark filings involve the vocal phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor” and the image filing is of Swift holding a pink guitar held up by a black strap and wearing an iridescent bodysuit in front of a pink stage while on the Eras Tour.
As AI deepfakes continue to spread across the internet, Swift’s move isn’t all that surprising. Being one of the most famous people alive, the singer has already dealt with a swath of AI-created forgeries, including a fake endorsement of Donald Trump for president during the 2024 election cycle.
Swift wouldn’t be the only celebrity to make such a move, as Matthew McConaughey trademarked his
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