Amazon is giving product pages the podcast treatment, and it’s as useful as it sounds. This might sound like a neat new trick till you hear what some of these AI “hosts” are actually discussing.
The company recently expanded its “Hear the highlights” feature with a new interactive mode called “Join the chat.” This feature lets shoppers listen to AI-generated audio summaries about the products they are viewing, and even ask questions by text or voice while the audio is playing. It added a layer of interactivity, with these AI hosts being capable of pausing and answering in real time. But that’s where the handy idea ends, and the bizarre bit starts.
How the early examples are already strange
AmazonAmazon’s Hear the highlights creates short audio conversations about key product features, who a product might be good for, and what
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