MARI, the holding company founded by Ari Emanuel and Mark Shapiro, is expanding into collectibles.
The experiences-centric venture is acquiring Collect-A-Con, which holds events celebrating trading cards, anime, gaming and pop culture across the U.S. The company was founded in 2021, and this year is slated to hold 24 events, with more than 500,000 annual attendees.
The events bring together merchandise and collectibles, celebrities and voice actors, and live performances, all focused on its core enthusiast categories. Terms of the deal were not disclosed though Collect-A-Con’s current leadership and brand will continue to operate the company.
“Collect-A-Con has built something that is genuinely hard to replicate – a highly engaged community and a format that keeps people coming back,” said Ben Enowitz, MARI’s CFO, in a statement. “We see a significant opportunity to build on that foundation, supporting the collectibles market and bringing the format to more
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