The Cannes Film Festival’s market is gearing up for its 2026 edition, running May 12-20, with innovations and superlatives designed to “reaffirm” the Marché du Film’s position as “the premier hub where creativity, technology and the film industry converge,” organizers said on Thursday. Among this year’s offerings is the market’s first-ever Creator Economy Summit and what the Marché described as “the largest VP stage ever presented at a film market.”
Returning this year are the Immersive Competition and Market and, for its second edition, the AI for Talent Summit. Plus, the market is touting a new online experience by Cinando.
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“We advocate innovation that serves both artistic creativity and the growth of the industry as a whole,” said Marché du Film executive director Guillaume Esmiol. “At the Marché, we are dedicated to supporting and driving innovation, from technological advances that have continuously
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