Onset Octopus Claims UK Vertical Video First With ‘Cowboy Before Dark’ Drama Business Model

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EXCLUSIVE: UK microdrama producer Onset Octopus is claiming to the first British producer to independently finance and make a vertical video series for international distribution.

Cowboy Before Dark is the studio’s latest production, following a queer love story between two friends who reunite. Octavia McKenzie is the writer, with Elliot Eason – best known for Dramabox’s Mafia Obsession – and U.S. microdrama actor Adam Santa Cruz starring.

Onset Octopus founder Ben Pengilly is the producer, with his studio financing from development through to post, and Dan Lowenstein is the director. The business model will make Cowboy After Dark the first to give a director a percentage of sale, akin to indie filmmaking, according to Pengilly.

“We were the first to shoot in the UK and abroad, the first to produce a interactive microdrama, the first to produce a LGBTQ-style microdrama and now we are the first to

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