Back in December, news outlets spotted Google messing with headlines on articles that appeared in Discover. As it happens, this was Google experimenting with AI-generated headlines; rather than show readers the headlines the outlets wrote themselves, Google’s AI would take it upon itself to rewrite them. Why? According to Google, it was a “small UI experiment for a subset of Discover users” that “changes the placement of existing headlines to make topic details easier to digest.” While those of us that actually write headlines would argue such an experiment isn’t really necessary, Google apparently disagrees, as the experiment is now a feature.
Articles in Google Search may be impacted by AI
The thing is, Google isn’t content with keeping AI-generated headlines exclusive to Discover. As spotted by The Verge, the company is now expanding its AI rewrites to Google Search as well. That means if you click an article on a
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