I see Apple skipping the AI hellfire, but shaping Siri as the most flexible assistant

When Apple introduced Siri back in 2011, the world freaked out. A personal assistant on a phone with conversational chops elicited an audible gasp from the audience, and plenty of fear. “That it’s a sinister, potentially alien artificial intelligence that’s bound to kill us all,” CNN’s coverage surmised. It was a one-of-a-kind advancement, something Apple was delivering consistently back then.

And then it fell off. Now, Siri has a reputation for being, well… not exactly the sharpest voice assistant, especially in a pool of next-gen generative AI assistants such as Claude, Gemini, and ChatGPT. Anyone who’s tried asking it a tricky question knows exactly what I mean — it’s a drag to talk with Siri, and more importantly, get work done. But things are starting to shake up. Bloomberg’s Mark Gurman, a prolific all-things-Apple eavesdropper, shared yesterday that Siri might soon open its doors to third-party AI tools in a

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