MPA President and CEO Charlie Rivkin applauded theatrical exhibition for strong ties to U.S. communities and trust built up over the years, including with families, due in part, he said, to a movie ratings system that Instagram recently borrowed to slap on its teen accounts.
In his annual address at CinemaCon, the big annual exhibitor conference in Las Vegas, the head of Motion Picture Association said digital spaces are flooded with tens of millions of videos each day that are impossible to rate – certainly not the kind of curated film you’d find in your theaters.”
That’s why “we went to the mat with Instagram” when it tried to swipe he PG-13 rating The Facebook app agreed to limits after pressure from the group.
“It’s not very often that the MPA takes on a 1.6 trillion-dollar company [but] let there be no doubt: on my watch,
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