The battle for influence between NBC News and MS NOW is heading to the White House Correspondents Dinner, with the two former corporate siblings each planning high-wattage after parties after the big dinner.
The past few months have seen a mostly amicable split between the two news brands.
Under its new corporate parent Versant, MSNBC changed its name to MS NOW, as key talent were forced (and in some cases eagerly agreed) to choose which corporate brand they would settle into once the split was complete.
NBC News secured talent like Kristen Welker, Steve Kornacki and José Díaz-Balart, while MS NOW became the homebase for people like Jacob Soboroff, Vaughn Hillyard and Peter Alexander.
Only Willie Geist is working as the rare unicorn, with on-air roles at both outlets (Sunday Today, and Morning Joe, respectively)
But the WHCD will test that relationship, as the brands
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