Lucasfilm/Disney’s first Star Wars movie in seven years, The Mandalorian and Grogu, arrived on tracking in what looks to be an $80M+ 4-day start over Memorial Day weekend.
While that’s not the $100M+ openings we’re accustomed to for a Star Wars movie, duly note that it’s still early in the campaign, and though skewing currently with men over 25, Disney’s plan is to attract more families heading into the pic’s opening on May 22. On May 4 aka Star Wars “May the Fourth” day, Imax auditoriums will show off the first 19 minutes of the Jon Favreau directed, Dave Filoni and Favreau co-written and produced movie.
Disney has turned popular TV properties into box office hits before, i.e. Disney Channel’s High School Musical 3: Senior Year which bowed to a domestic opening of $42M in 2008 and legged out to $90.6M stateside. This is the first
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