Kurt Geiger London has tapped one of the most famous moms for its new Mother’s Day campaign.
The British fashion and accessories brand has teamed with Tina Knowles to star in the heavily pink campaign, which spotlights its Mother’s Day collection that features five exclusive pink handbag styles. The concept is designed to capture Knowles as she heads out for Mother’s Day tea with her grandchildren and the brand praised Beyoncé and Solange’s mother for “embodying the spirit of modern motherhood — elegant, expressive and rooted in legacy.”
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“Grandma don’t play favorites,” she says in a short video from the campaign, which was shot in her home. Knowles shared the video on Instagram with the caption, “Proof that Moms don’t have favorites. Just a lot of love to carry.”
“We’re incredibly excited to collaborate with Ms. Tina for our Mother’s
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