“Creator marketing is at an inflection point,” declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube on Thursday at the video giant’s NewFronts presentation to ad buyers.
With both audiences and brands gravitating toward creator fare and (by and large) away from traditional studio-produced programming, YouTube is looking to leverage its position at the center of the shift. The company announced a number of new ad initiatives during the presentation at its Pier 57 offices along New York’s Hudson River.
“YouTube has higher intent, more purposeful viewing.” Nelson-Bogle said. “It’s the only video platform that can sustain the attention of today’s supercharged consumer.”
YouTube invited 30 of its creators to the NewFront to reinforce the message of the presentation, capping things off with a music performance by sibling duo Lawrence.
Watch on Deadline
With advertisers and traditional media companies looking to leverage the
...Keep reading this article on DEADLINE.
