We just reported on YouTube showing 90-second unskippable ads to non-YouTube premium members, and while YouTube denies even testing such long ad formats, it’s possible they were testing the waters before releasing it to the public.
Since the bug or test backfired, generating understandable negative reactions from viewers, it seems that YouTube is taking a different approach to skin the same cat. The only difference is that instead of free users, the change will impact its paid customers.
YouTubeAs reported by Android Authority, in an email to its Premium subscribers, YouTube said it will raise prices across all tiers. YouTube Premium last raised its prices in July 2023, so it hasn’t been long enough to justify another price hike.
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It seems YouTube is following Netflix’s playbook, a company notorious for quietly raising its subscription prices.
Does every plan
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