
The Chainsmokers are headlining the first-ever “Bridge Show” between the two upcoming Final Four games for the NCAA Men’s National Basketball Tournament, a move that reflects a growing presence of music programming at the world’s biggest sporting events.
The Bridge Show will air on TBS and was first revealed during the Elite Eight broadcasts over the weekend, with Turner hoping the performance can appease more casual fans and add some more flair to the sort of programming limbo between the two semifinal matchups set to take place at Lucas Oil Stadium in Indianapolis on Saturday.
The Chainsmokers’ show isn’t the only music programming for the tournament this year. There’s also the annual March Madness Festival that Turner Sports produces, which goes back over a decade. This year’s lineup though, is among the most robust it’s organized to date, with Post Malone, Twenty One Pilots and Zac Brown Band
...Keep reading this article on Hollywood Reporter.